New Food

[Dutchringgirl]

I was at the pet health food store today and a salesman was in pitching a new food from Iceland. its called "URR" and another one called "MURR". It is only organ meat. In iceland the food must pass veterinary inspection.

Anyone heard of it?

[Sugars Mom]

Nope, but my hubby lived in Iceland for a few years and he said the food there was very tasty and they are very healthy people there, so it would probably be great....I'll have to see if its here.

[Dutchringgirl]

Interesting. From what the sales man had to say Iceland sounds heavily regulated as to the food. He was telling me all sorts of things that really went in one ear and out the other.

[Sugars Mom]

Ya, I have no ideas about the regulations, but my husband said the lamb there is the best he has ever tasted.

I just looked it up...not available where I am it seems, but if I understand correctly, I read it is for small breeds...

http://www.murrfoods.com/urr-for-dogs

[LyonsFamily]

Food for small breeds isn't always bad. I have the setters on 4Health small breed because it's higher in protein and they prefer smaller bites.

Is this a kibble? The moisture is at 75%, so I'd be interested in seeing and feeling what it's like. I groom in a boutique/feed store, so I'll ask tomorrow if they have any info or samples of it.

The main concern I have is that they mainly use organ meat. They seam to have a little bit of regular meat, but the main ingredient is lung. Many people would consider that a meat by-product and the cost is significantly cheaper.

I would need to see nutritional justification for it. I think organ meat plays a substantial role in the diet, and lung is fed as a muscle meat rather than organ in a PMR diet, but dark muscle meat is preferred. Looking on the USDA website for raw food, this is the lung info for lamb:

http://ndb.nal.usda.gov/ndb/foods/show/ ... ookup=lamb

and this is the regular muscle meat nutritional info:
http://ndb.nal.usda.gov/ndb/foods/show/ ... ookup=lamb

I understand that these aren't perfect since kibble is processed, but they were the easiest to compare.

[Dutchringgirl]

its not kibble but like a patty and its cooked not raw.
Protien 12.3%
fat 6.5%
fiber .8%
moisture 75%
ash 1.6%

[alspyce]

its not kibble but like a patty and its cooked not raw.

So if it's cooked, what makes it so different from the "better brands" of canned ? Solid Gold makes a canned Tripe called Green Cow, and others with organ meats, but I still prefer to feed the raw forms. If you're looking for an easier way to feed organ meat raw, check out some of the Yahoo feeding groups for the raw patties.

I've noticed that the "Pure Icelandic" label is being used as a marketing phrase in a lot of products, usually with a very high price tag.

[Dutchringgirl]

im not looking to change, I am happy with raw and HK. Just wanted to see if anyone heard of this. I have no idea what makes it better, but like you said, the "Pure Icelandic" may appeal to some people.

[johninny]

a little late, but I love the cans of organ meats [ plus veggies ] that merrick does - called ''working dog stew''. it is a very broad selection of organs. the dogs have always loved it and for me essential for regular feeding. and, with a little prior bargaining [ loyalty to one store and all that] I get it for 2.25/can. merrick's processing and ingredients quality are, at least, on par with human consumption standards. they are pretty unique in that they do every bit of the processing themselves, so quality control can be and is high all along the process. they are not at the mercy of prior handling practices and know the meats and other parts they are using from start to finish.
kiwi peak in an air-dried venison muscle and organ meat --- and fish and sea greens and everything else good that one could want! --- dry food from new Zealand. I use it for travel or for short-cuts on hectic days at home. it has the reputation for being the best dry food in existence .. but the price sort of reflects that. may or may not be worth it to people, but for me it soothes my conscience when the dogs for one reason or another - usually travel - cannot get their normal highest quality wet and/or fresh foods. also, never met a dog that does not agree that this is amazing stuff. in Tracedog's very last dying days, this was the last ''dog food'' that he was willing to eat and was only surpassed by grass-fed roast angus beef rare and fresh from the oven. finally, rejecting all that, he would only nibble on chew sticks of pure, stinky tripe the last 2 days.